Cosmetologist Jaime French has racked up nearly 1.4 million views since she posted this video to Instagram on April 29.

In the video she jokes that she can go to the grocery store now and show her “face” which is actually just a creepy tiny face that she painted on.

 

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A post shared by Jaime French (@jaime.french) on Apr 29, 2020 at 8:06am PDT

Others have jumped on the challenge covering up the bottom half of their face with scarves and then painting tiny mouth replicas and nostrils on their noses.

You can find more under the hashtags #tinyfacechallenge, #tinyfacemakeupchallenge and #tinyface.

 

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A post shared by georgia massey (@bygeorgiam) on May 8, 2020 at 10:27am PDT

It’s genius and creepy at the same time.

 

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A post shared by ＪＵＬI ＡＮＮＥ ＧＲＡＣＥ (@julisherwood) on May 9, 2020 at 9:17pm PDT