Well played!

The Brigham City Police Department, in Utah got multiple calls about a young boy selling “ice cold beer” at the side of the road.

When they showed up to investigate they found the kid’s “ICE COLD BEER” sign was actually a clever marketing trick.  Look closely and you can see in smaller print “Root” above beer.

The department said, “His marketing strategy has resulted in several calls to [us], but apparently its [sic] paid off as business has been good.”