If you’re following Miller Lite on Facebook or Instagram go ahead and unfollow them.
The beer company announced they will reward customers who unfollow them by giving them free beer.
Why?? They want us to put down our phones and actually enjoy our lives (and beer of course)
The company announced they are bringing back “It’s Miller Time” for a new generation of beer drinkers in a blog post. According to the press release, they will give away free beer to up to 118,000 people — the number of the brand’s Instagram followers — who unfollow Miller Lite on Instagram or Facebook.
A few friends are better than a few thousand followers. We’re going dark on social media. See you IRL. #ItsMillerTime pic.twitter.com/8gxFGYwlJM
— Miller Lite (@MillerLite) October 22, 2019