Luke Bryan…Underwear Model? Watch the Hilarious New Commercial {VIDEO}

Luke Bryan and his wife Caroline just became brand ambassadors for Jockey and the couple star in a hilarious new campaign for the underwear brand.

In the commercial, they are seen unboxing some Jockey goodies including a thong.

“Here’s your new go-to,” Caroline teased her husband, holding up a garment that would leave little to the imagination.

On Instagram, where the pair shared the video on Friday (Aug. 21), Caroline wrote, “Luke’s ‘ass’ has always been famous and now it’s covered in @jockey.”