Brace yourself, Pepsi Apple Pie is here.

Pepsi released the new holiday flavor designed to taste and smell just like apple pie. According to People, “it’s best served chilled and over ice and even the drinks texture is meant to mimic elements of a fresh-from-the-oven dessert—including an almost creamy-like mouth-feel—all while retaining the iconic carbonated cola flavor.”

Before you run to the stores to buy a bottle, they aren’t for sale. Peopsi is giving them away to fans who post a photo or video of their best baking fail on Twitter or TikTok, and use the hashtag #PepsiApplePieChallenge.

(PEOPLE)