Luke Bryan’s new video for “Up” is a poignant look back at some family moments that will tug at your heartstrings.
The video is set in a barn where a small-town gathering is taking place. The crowd is watching film footage, scenes of weddings, homecomings, and football games. In in the same barn at a different time, Luke performs the song and is watching his own movie.
Director Shaun Silva captured Luke viewing his film for the first time, so his reactions are real and authentic. His footage includes personal videos of his family while he was growing up as well as new footage shot in recent months, fishing with his dad, hunting with his two sons, holding his kids for the very first time.
“When I saw the footage of my boys with both their grandfathers and then the closeup clip of my brother basically looking at me it was so overwhelming,” said Luke. “I could not be prouder, not only of the message of this song, but also how this video turned out. I hope everyone enjoys watching it as much as I have.”