The Budweiser Clydesdales have been a Super Bowl for the past 37-years giving us memorable, and often tear-jerking, ads during the big game.

After a year off, they are returning to Super Bowl 56 with an inspirational new message. 

“The Clydesdales are, for many people, a symbol of America, a symbol of hope, of strength, of resilience,” Daniel Blake, Budweiser’s vice president of marketing, told USA TODAY. “We felt they were the perfect metaphor to tell this broader story, this comeback story.”

“For us to come back, with a symbol of America but also a story of injury, the road to recovery and ultimately, this triumph, I think is a really important message for the country to hear right now and one that really, only Budweiser can tell in this way.”

Take a look at the new ad below.