Kelsea Ballerini is the New Face of Covergirl; Shares Her Go-To Product From the Brand

Kelsea Ballerini is the face of Covergirl and the “Half of My Hometown” singer spoke the new partnership into existence.

“I’ve been a fan of CoverGirl for as long as I can remember,” Ballerini says. “I’ve always had an iconic tube of CoverGirl mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a CoverGirl.”

“Makeup is another creative outlet for me, and I’ve always said that if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with CoverGirl, and I can’t wait to share more about my favorite products from the brand,” she added.

Kelsea is also an ambassador for the #AerieREAL Voices campaign for which she shared untouched photos of herself saying, “I’m proud of the personal growth I’ve had recalibrating my relationship with my body and what feels healthy, strong, and sustainable for myself and lifestyle. vulnerable? yes, but happy. thanks @aerie for having me along for the reallll ride.”