The “People’s Choice Awards” are expanding.
The fan-voted show will now host a separate entity devoted to country music.
The “People’s Choice Country Awards” will take place at the Grand Ole Opry in Nashville and will air on NBC and Peacock.
The two-hour ceremony will “lean into the rich connection between country music and the Opry through chart-topping musical performances, genre-bending collaborations, legendary tributes and surprise moments,” NBC revealed.
The People’s Choice Awards already offered up several music categories, including country artist of the year, which Carrie Underwood won in 2022.
NBCUniversal revealed there will now be an entire People’s Choice Awards ceremony dedicated to country music. The People’s Choice Country Awards will air in September across NBC and Peacock, live from the world-famous Grand Ole Opry stage in Nashville https://t.co/oycQJ18uCY
— Deadline Hollywood (@DEADLINE) March 9, 2023