Brantley Gilbert always knows how to bring the FIRE to his fans and it’s no different in his latest Music Video for “Fire’t Up”. The theme of the music video is very appropriately FLAMES! Inferno! MORE FLAMES! Because that is what you get and MORE in the “Country Must Be Country Wild” singers hottest music video to date.
“We really, really did try to capture a country circus, like a redneck circus,” Gilbert says in an interview with CMT. “I feel like that definitely came to life. Our ‘Kickin’ It in the Sticks’ video is a field party/bonfire song, and I’ve written a few songs that have that storyline or close to it, so we knew we had to do something a little bit different. And with this video, I really think it brought it to life but it gave it another life, too. It’s something we hadn’t done and something that folks hadn’t seen out of us.”
“Fire’t Up” is the cornerstone track to Gilbert’s 15 song album Fire & Brimstone which he released in October of 2019, that also included a lot of rock party type songs for everyone’s enjoyment.
“To be completely honest, it was almost like another paradise for me,” Gilbert tells CMT. “It was like a party all day long. … It was an awesome experience and that’s one video shoot that I would do all over again, several times.”