T-Mobile’s Super Bowl ad poked fun at how odd couple Gwen Stefani and Blake Shelton Shelton hooked up. In the ad, Stefani calls Adam Levine and describes what kind of guy she would like to date, but due to poor cell phone reception, he doesn’t hear everything she says which leads to Adam setting her up with unlikely Blake.
Blake talked about the reaction to the commercial telling Entertainment Weekly, “Of all the things that I’ve been fortunate enough to have happen in my life, I don’t know that my phone has ever erupted — I mean my phone was smoking last night. You realize, ‘Oh my God, nobody has ever really watched me win an award.’ I know that now. But everybody watches the Super Bowl. Now it’s confirmed: I know every contact in my phone was watching that game.”
He added, “It was funny, we had a blast. When I read the script, I thought it was a great idea. I thought it was so funny. Because people still don’t really understand why she’s with me. And fair enough, right? So I loved being able to spin that out.”